MenuWright classifies every item by profitability and popularity, flags bundles and possible cannibalization, and uses AI to tell you what to change first — and what each move could be worth.
Menu engineering without the recipe-entry tax
Free plan — 1 analysis per month. No credit card required.
Illustrative recommendations — your analysis produces lines like these, prioritized with projected monthly impact.

Actual product screenshot — MenuWright dashboard running on built-in sample restaurant data.
58%
of operators actively using AI menu engineering reported better profitability
Sources: National Restaurant Association 2026 State of the Restaurant Industry; Restaurant Dive / Craftable on AI menu engineering. The 58% figure is Craftable's own product data on active users — a self-selected group, not an industry average, and not a MenuWright result.
Built for independent restaurant owners who want data-driven decisions without the consulting fees.
Every item classified as a Star, Hidden Gem, Crowd Pleaser, or Leftover by margin and menu mix — the Kasavana–Smith method, computed from your sales.
A prioritized list — reprice, promote, bundle, or cut — each with a projected monthly dollar impact, clearly labeled as an estimate.
Drag a price and watch the whole matrix reclassify before you commit — projected margin change per item and menu-wide, at current volumes.
Photograph your printed menu. MenuWright reads it, scores item placement, and generates a redesigned, print-ready menu that moves profitable items up.
Missing food costs? MenuWright estimates them from item names and prices — flagged as estimates you can override — so you get real margins without recipe entry.
Act on a recommendation and MenuWright compares before-and-after revenue — reported as observed change, never dressed up as proof of causation.
Combo suggestions that pair hidden gems with crowd favorites, plus flags where similar same-category items may be splitting demand.
Connect Square and sales sync daily, or import items and sales from CSV/Excel. No POS required, no lock-in to one.
A weekly email with what changed and what's next, and a monthly PDF deep-dive — the meeting-ready version of your matrix.
Link Square to auto-sync your menu and sales — or add your items and import sales by CSV.
The engine classifies every item by profitability and popularity in seconds. Missing food costs can be AI-estimated for your review.
Work the prioritized recommendation list, then re-run next month and see the observed revenue change beside the original projection.
This is the Kasavana–Smith method (1982) — the industry-standard framework taught in hospitality programs for over 40 years — running live on a fictional trattoria's month. Click any item. Reprice it. Watch the quadrants move.
Mains · sample data
The move
Move it up. Better placement, a server mention, or a photo turns hidden margin into ordered margin.
≈ +$214/mo illustrative estimate
Watch the dot — and the quadrant lines — move. Fixed-volume illustration; the full product re-runs this across your whole menu from real sales.
Sample opportunity on this menu: ≈ +$1,006/mo from the flagged moves (illustrative estimates at current prices).
| Item | Quadrant | Price | Margin | Mix % | Sold/mo |
|---|---|---|---|---|---|
| Margherita Pizza | Star | $16.00 | $11.80 | 17.0% | 420 |
| Ribeye Steak | Hidden Gem | $34.00 | $22.50 | 4.0% | 95 |
| Lobster Ravioli | Star | $26.00 | $18.20 | 9.0% | 210 |
| Fish & Chips | Star | $18.00 | $12.90 | 10.0% | 240 |
| Mushroom Risotto | Hidden Gem | $19.00 | $15.60 | 3.0% | 70 |
| Kids Pasta | Crowd Pleaser | $9.50 | $5.60 | 6.0% | 150 |
| Garlic Bread | Crowd Pleaser | $7.00 | $5.90 | 16.0% | 380 |
| Caesar Salad | Crowd Pleaser | $12.00 | $9.20 | 11.0% | 260 |
| Truffle Arancini | Hidden Gem | $14.00 | $10.90 | 3.0% | 65 |
| Soup of the Day | Leftover | $8.00 | $5.40 | 2.0% | 55 |
| Tiramisu | Crowd Pleaser | $9.00 | $6.80 | 7.0% | 180 |
| House Red (glass) | Crowd Pleaser | $11.00 | $8.00 | 13.0% | 310 |
Protect and feature them.
Move them up the menu.
Nudge price or portion cost.
Rework, bundle, or cut.
New to the method? Read the operator's guide to menu engineering software.
MenuWright is new. We're onboarding our first restaurants right now, so you won't find invented customer quotes on this page — you'll find what we can actually show: the real product (the screenshot above is a genuine capture running on built-in sample data), the method it's built on, and a free tool to try the method on your own menu.
The method is not ours — it's the industry standard. Menu engineering was formalized by Kasavana & Smith in 1982 and has been taught in hospitality programs and used by restaurant consultants for four decades. MenuWright automates that established method: the same profitability × popularity matrix, the same quadrant playbooks — computed from your own sales data instead of a consultant's spreadsheet.
Prove it to yourself before paying anything. Poke the live sample analysis above, run the free calculator on your own numbers, or create a free account and run a full analysis on sample data in about a minute. The free plan is real — one full analysis a month, no credit card.
— The MenuWright team, Axiomancer Labs
Start free. Upgrade when you need more. No usage meters, ever.
A real analysis of your real menu. No credit card.
The full engine, unlimited — for one restaurant.
For multi-location teams, consultants, and report-driven operators.
No. The fastest way is to connect Square, which syncs your menu and sales automatically. Without a POS, add your menu items in the dashboard and import your sales history from a CSV — or explore instantly with realistic sample data.
MenuWright still works without food costs — it classifies your menu by popularity and revenue. Once your items have food costs, it unlocks true contribution margins and the full profit-based matrix.
MenuWright analyzes your menu matrix and sales data to produce specific, prioritized recommendations — reprice, promote, bundle, or cut — with a projected monthly dollar impact where one can be estimated. You decide what to act on.
Your Square credentials are encrypted, and every record is scoped to your restaurant — your data stays yours. See our Privacy Policy for the details.
A spreadsheet shows you the numbers. MenuWright classifies every item against the industry-standard Kasavana–Smith method, cross-references sales with costs, and turns the matrix into a prioritized to-do list — the spreadsheet never tells you the Ribeye Steak is a hidden gem.
Yes. Paid plans are month-to-month, and you can cancel from your billing settings. Your data stays yours — see our Privacy Policy for the details.
Menu engineering software applies the Kasavana–Smith framework to your item sales and costs, so you can see popularity, contribution margin, and the next menu move in one place.
Not necessarily. MenuWright works with item-level sales and costs, and can estimate missing costs for review; recipe and ingredient management remain outside the product's scope.
Compare the data path, the matrix method, and the actions each product supports. These product comparisons document the boundaries instead of assuming recipe management and menu engineering are the same job.
MenuWright is onboarding independent restaurants now. Run your first analysis free — no credit card, no POS required.